Hybrid Madness: The Blogging T-Shirt Merchant

by Nathan Walpow

I’m not crazy about hybrid cars. I think they’re exploiting a stopgap technology and an excuse for people who should know better to feel they’re pretty groovy.

But there’s a new trend a-formin’, and I’m all for it. Hybrid websites. Take, for instance, Fuji Wok and Sushi, which is a combination Chinese/sushi place in that space at the Venice entrance to the 405 north, the one that’s housed countless Asian restaurants over the years. It’s run by a guy named Samson, and the food is great, and you can get a hernia lugging it home, the containers are so full. Anyway, look at the website. It’s a shopping basket. You check off what you want and pay for it and it’s magically ready when you arrive.

And then there’s cubicle405. Is it a blog? Is it a T-shirt store? Turns out it’s both. They’ve got Woody Guthrie and Barry Bonds with an asterisk and men riding dinosaurs and all sorts of other cool, understated stuff, with the undecorated shirts sourced from American Apparel and other good-guy manufacturers. You read a blog entry, and right there’s a PayPal link to buy the shirt. How’s that for instant gratification?

They’re entertaining and they’re clearly on the right side of things and the frikkin’ shirts are reasonable, which is something most t-shirts aren’t. Like $12 reasonable. So go buy a few.

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